Kompetitor UMKM-mu santai karena website-mu “nganggur” di Google? Audit SEO gratis dengan 9 tools ini ubah segalanya dalam 48 jam. Kamu nggak perlu bayar jasa mahal—cukup tools gratis terbaik, checklist actionable, dan konsistensi 7 hari. Hasilnya? Trafik organik meledak, pelanggan lokal berdatangan, kompetitor bertanya-tanya “kok tiba-tiba naik?”. Siap bikin mereka panik?
1. Google Search Console (Indexasi & Performance)
Tools Gratis: search.google.com/search-console
Checklist: Verifikasi domain → Coverage report → Submit sitemap.xml → Lihat “Performance” query impresi tinggi.
Fix halaman “not indexed”, blokir spam query. Hasil: Google crawl aktif, impressions x3 minggu pertama.
2. PageSpeed Insights (Kecepatan Mobile)
Tools Gratis: pagespeed.web.dev
Checklist: Test homepage + 3 halaman layanan → Prioritaskan “opportunities” → Compress gambar TinyPNG → Hapus render-blocking JS.
Target skor mobile >70. Kompetitor lambat? Kamu menang di mobile-first indexing.
3. Screaming Frog SEO Spider (On-Page Audit)
Tools Gratis: screamingfrog.co.uk/seo-spider (500 URL gratis)
Checklist: Crawl situs → Filter title duplikat → Cek broken link → Export H1 missing → Fix meta description kosong.
Satu jam temukan 20+ error yang kompetitor abaikan. Sisipan krusial: audit SEO gratis UMKM wajib pakai Screaming Frog untuk on-page perfect.
4. Google Mobile-Friendly Test (Responsive Check)
Tools Gratis: search.google.com/test/mobile-friendly
Checklist: Test 5 halaman utama → Fix viewport meta → Perbesar touch target → Hapus popup blocking.
76% pencarian lokal mobile—kompetitor desktop-only kalah telak.
5. Yoast SEO / RankMath (WordPress Optimization)
Tools Gratis: WordPress plugin Yoast/RankMath
Checklist: Install → Readability score >70 → Keyword density 0.5-2% → Internal link suggestions → XML sitemap auto.
Fitur gratisnya ubah situs amatir jadi profesional tanpa coding.
6. Google Analytics 4 (Traffic Quality)
Tools Gratis: analytics.google.com
Checklist: Setup GA4 → Lihat bounce rate >70% → Cek top landing pages → Segment organic traffic → Identifikasi high-exit pages.
Data real user bikin strategi konten-mu lebih tajam dari kompetitor.
7. Ubersuggest (Keyword Research Gratis)
Tools Gratis: neilpatel.com/ubersuggest (3 search/hari gratis)
Checklist: Cari “skincare Sidoarjo” → Keyword difficulty <30 → Steal kompetitor top keywords → Target long-tail low comp.
Kompetitor main keyword mahal? Kamu serang celah mudah dulu.
8. GTmetrix (Deep Speed Analysis)
Tools Gratis: gtmetrix.com
Checklist: Test full load time → Enable caching → Minify CSS/JS → Optimize images WebP → Lazy load below-fold.
Skor A = website elite, kompetitor C/D auto kalah di user experience.
9. MozBar Chrome Extension (Domain Authority Check)
Tools Gratis: moz.com/products/mozbar
Checklist: Install extension → Crawl 10 halaman kompetitor → Bandingkan DA/PA → Target backlink gap → Cari unlinked mentions lokal.
Lihat kekuatan kompetitor, serang kelemahan mereka dengan konten lokal superior.
Bonus Checklist Harian (7 Hari Action Plan):
Hari 1: Search Console + PageSpeed (index + speed)
Hari 2: Screaming Frog + Yoast (on-page fix)
Hari 3: Mobile test + Ubersuggest (technical + keyword)
Hari 4: GTmetrix + MozBar (performance + competitor)
Hari 5: Internal linking + alt text gambar
Hari 6: Submit sitemap + disavow toxic links
Hari 7: Monitor impressions → Celebrate kemenangan!
Pakai 9 tools + checklist ini, website UMKM-mu berubah dari “nganggur” jadi senjata SEO mematikan. Kompetitor panik lihat-mu naik local pack, trafik organik stabil. Download semua tools sekarang, mulai Hari 1 besok pagi—7 hari lagi, hasil nyata di dompetmu. Siap dominasi Google lokal?